Using Reels to Grow your Wellness Business
If you're working in the wellness space and are not currently using Instagram Reels, please keep reading.
Now that social media platforms have significantly reduced the amount of organic reach (so that you have to pay for it) Instagram Reels is the one feature that will still allow you to get your branded content in front of people who don't already follow you.
In this video, Dharana Digital Co-Founder Dr Karen Sutherland explains why you should use Reels to help grow your wellness business.
What's in this video?
01
Why Use Instagram Reels
02
Key Characteristics of High Performing Reels
03
Important Tips to Remember When Creating Reels
04
How to Create a Reel Step by Step
05
Conclusion
04
Helpful Resources
Why Use Reels
Organic Reach
Reach people who don't follow you for FREE.
In-App Tools
Make creating content very easy.
Own the Space
Many of your competitors will not be there.
Adoption Increasing
Reels are growing in popularity extremely quickly.
Key Characteristics of High Performing Reels
01
Created within the app
03
Try engaging your audience's attention in the first 3 seconds
05
Change your shots in every 2 - 3 secs
07
Glimpse of behind the scene contents
09
Use relevant hashtags
02
Shoot the video vertically
04
Keep the video length maximum 15 sec or less
06
Use trending music
08
End the Reel with a call to action
Best Practice Examples
Helpful Resources
Some helpful Reels resources mentioned in the video:
Please feel free to contact Dr Karen at Dharana Digital to learn more about Instagram Reels and anything else social media related: drkaren@dharanadigital.com
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